• How Vision Problems Affect Learning

    Reading is an instrumental part of your child’s ability to learn. In order to write complete sentences or do mathematical problems, a child must first be able to understand what is on the page in front of them. If your child is suffering from vision problems, it may be drastically interfering with

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  • Getting Kids to Wear Glasses

    In most of North America, optometrists are known as Doctors of Optometry (D.O.). As physicians, they are able to diagnose eye disease and prescribe medications or corrective lenses. Licensure as a DO requires a Bachelor's Degree and successful completion of a four-year school of optometrics. Educational

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  • Allergy Management and Your Eyes

    For those who suffer from allergies, exposure to pets, pollen, or dust mites can quickly lead to red, itchy, watery eyes. Although seasonal allergies are notorious for causing eye symptoms, year-round exposure to allergens can be just as problematic. If you develop itchy, red, irritated, puffy, or watery

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  • 5 Things You Can Do to Protect Your Eye Health

    Protecting your eyesight is an important part of maintaining your quality of life. Here are five simple things you can do to help preserve your vision. 1. Stop Smoking It is no secret that smoking is strongly linked to many health problems; however, did you know that it can also damage your eyes and

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  • Blue Light Exposure: What Is It?

    Is blue light hurting your vision? Find out how the light can affect you.

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  • Is Office Lighting Affecting Your Vision?

    Do your eyes hurt, burn or itch after a day at work? Poor lighting may be to blame for your symptoms. Many companies use inexpensive fluorescent lighting to light large areas because it's a fairly inexpensive option. Unfortunately, your eyes pay the price. What Kinds of Eye Problems Can Fluorescent

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  • Itchy Eyes and Contact Lenses: What to Do When the Itch Won't Stop

    Have you stopped wearing your contacts because your eyes itch? Find out what you can do to end the itch.

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  • Frame Your Face: Which Frames Look Best?

    Finding frames that fit your face, your style and your budget isn't always so easy. It's tempting to just pick the first pair of frames that are barely acceptable than face the daunting task of sorting through hundreds of frames to find the perfect option. Luckily, there are a few tricks you can use

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Locations

Find us on the Map


Idaho Falls
1689 Pancheri Dr. Idaho Falls, ID 83402
Phone:208-529-4333
Fax: 208-529-4366




Idaho Falls
3351 Merlin Dr. Idaho Falls, ID 83404
Phone:208-522-5594
Fax: 208-552-2240




Pocatello
301 S. 4th Ave C-2 Pocatello, ID 83201
Phone:208-637-0841
Fax: 208-237-6922




St. Anthony
45 West 1st North St. Anthony, ID 83445
Phone:208-624-3231
Fax: 208-624-3334




Rexburg
24 E Main St Rexburg, ID 83440
Phone:208-356-0881
Fax: 208-359-9680



Hours of Operation

Our Regular Schedule

Idaho Falls - Pancheri

Monday:

8:30 am-5:00 pm

Tuesday:

8:30 am-5:00 pm

Wednesday:

7:00 am-7:00 pm

Thursday:

8:30 am-5:00 pm

Friday:

8:30 am-4:00 pm

Saturday:

By Appt.

Sunday:

Closed

Idaho Falls - Merlin

Monday:

8:30 am-5:00 pm

Tuesday:

7:00 am-7:00 pm

Wednesday:

8:30 am-5:00 pm

Thursday:

8:30 am-7:00 pm

Friday:

8:30 am-4:00 pm

Saturday:

By Appt.

Sunday:

Closed

Pocatello

Monday:

8:30 am-5:30 pm

Tuesday:

8:30 am-5:30 pm

Wednesday:

7:00 am-6:00 pm

Thursday:

8:30 am-7:00 pm

Friday:

8:00 am-2:00 pm

Saturday:

By Appt.

Sunday:

Closed

St. Anthony

Monday:

9:00 am-5:00 pm

Closed for lunch 12:00-1:30

Tuesday:

9:00 am-5:00 pm

Closed for lunch 12:00-1:30

Wednesday:

9:00 am-5:00 pm

Closed for lunch 12:00-1:30

Thursday:

9:00 am-5:00 pm

Closed for lunch 12:00-1:30

Friday:

9:00 am-12:00 pm

Saturday:

Closed

Sunday:

Closed

Rexburg

Monday:

9:00 am-5:00 pm

Tuesday:

9:00 am-5:00 pm

Wednesday:

9:00 am-5:00 pm

Thursday:

9:00 am-6:00 pm

Friday:

9:00 am-12:00 pm

Saturday:

Closed

Sunday:

Closed

Testimonial

Review From Our Satisfied Patient

Experts in eye care, both Dr Birch and Dr Fleming are excellent in their profession and care for their patients. I would recommend both for yours and your family's eye care. Connie -

Idaho Falls